The new and improved WestJetVacations.com
A year ago I was invited to Calgary to participate in a prelaunch preview of the revamped WestJet.com. After the session I was asked if I would be interested in coming back for future previews including that of the WestJet Vacations site. As I was saying yes to the question I realized that I had...
A critique of WestJet.com
It’s 2010, websites are no longer something you have to have because it’s the done thing. Websites today must be a driver of activity and business, not a peripheral piece of your organization. That is acutely true if you happen to be selling through your website. In such cases it is imperative that your web...
