New LOT livery unveiled
To celebrate the fact that they will be the first European carrier to receive the 787, LOT has rolled out plans to update their livery and the results are terrific. There is always the temptation at airlines –particularly those with drab liveries –to make a big splash and go wild when redesigning. Rather than take that route,...
The fight for Africa
Hundreds of years ago, the powers of the world fought over Africa and carved its landmass into many pieces which they proceeded to profit from for long stretches of time. Today, a similar fight is on the cards, only this time the would be conquerors are airlines fighting for the skies. Needless to say the...
Just how big are the airline alliances?
An infographic summary of the three global alliances While staff turnover, fleet size, and destinations are constantly in flux at all major airlines (and the alliances they belong to) I think the infographic above paints an interesting portrait of the three global alliances. This picture is set to look quite different by this time next year...
How long till we see alliance-based advertising?
efore heading out to Vancouver to catch the Olympics I sat down to contemplate Air Canada’s decision to splash out significant cash to be in the Olympic advertising picture. If reports are to be believed, Air Canada paid anywhere between 15 and 30 million dollars (US) for the privilege of being an “Official Supporter” of...
