A livery of equals
The new United livery, post-merger Woody Allen once quipped that “you can’t ride two horses with one ass.” I can’t help but feel that this is exactly what the proposed United-Continental post-merger livery is trying to do. United was settled upon as the go-forward name because it was the stronger brand – certainly on the...
End of the Northwest brand
Now that the ink is dry and the various suits that facilitated the Northwest-Delta merger have disappeared, the days of the Northwest brand are coming to an end
