Five things Bombardier must do help the CSeries fly
CSeries family. Image from Bombardier Multimedia Since it was announced in mid-2004 the Bombardier CSeries has been something of an enigma. Airlines have blown hot and cold on it. Bombardier themselves cancelled the program in early 2006, only to restart it a year or so later. The skeptics out there will have already written this...
How long till we see alliance-based advertising?
efore heading out to Vancouver to catch the Olympics I sat down to contemplate Air Canada’s decision to splash out significant cash to be in the Olympic advertising picture. If reports are to be believed, Air Canada paid anywhere between 15 and 30 million dollars (US) for the privilege of being an “Official Supporter” of...
