New LOT livery unveiled
To celebrate the fact that they will be the first European carrier to receive the 787, LOT has rolled out plans to update their livery and the results are terrific. There is always the temptation at airlines –particularly those with drab liveries –to make a big splash and go wild when redesigning. Rather than take that route,...
7 livery changes that should never have happened
There are and always will be good and bad liveries out there. What’s odd is that numerous carriers have gone through the painful and costly exercise of re-branding and in doing so have taken steps backwards. Here are seven examples of carriers that got it wrong – 7 livery changes that should never have happened....
A livery of equals
The new United livery, post-merger Woody Allen once quipped that “you can’t ride two horses with one ass.” I can’t help but feel that this is exactly what the proposed United-Continental post-merger livery is trying to do. United was settled upon as the go-forward name because it was the stronger brand – certainly on the...
End of the Northwest brand
Now that the ink is dry and the various suits that facilitated the Northwest-Delta merger have disappeared, the days of the Northwest brand are coming to an end
JetBlue turns ten
To celebrate turning ten, the nice folks at JetBlue are celebrating with a special livery. For the next little while an A320 (N569JB) will be buzzing around in the above colors.
