There are many schools of thought when it comes to airline liveries. Some settle on a design and stick with it for as long as possible. Others prefer radical periodic change. I fall into the intersection of these two groups; I say keep updating your livery till you have found one that is strong, timeless and recognizable. Once such a livery is in place keep the fundamentals unchanged but constantly evolve it. This seems to be a sound approach. KLM, Air France, Singapore Airlines and Emirates (amongst others) all appear to follow this philosophy – special liveries notwithstanding – and every single one of them is a world class carrier. Enter the following design:
Stunning South African Airways livery by Raydon Designs
When I stumbled upon the above livery I immediately felt it was a winner. It persists the core feel of the current (winning) SA brand while incorporating some touches of modernness and paying homage to the SA of old. Now if only some enterprising soul at SA would read this and set the wheels in motion to get this livery off the ground… I’ll get my coat.
What do you think?
